International and intercultural management — how to make sure your corporate culture doesn’t eat your strategy for lunch

This studymag explains the phenomenon of international trade and provides examples of how companies can achieve strategic and operational success on an international level. It also illustrates the important role of culture through concrete examples.

The increase in world trade and foreign direct investment, the proliferation of global corporations, and the internationalization of financial markets are indicators of the growing international integration of economy, culture, and society. National companies act as “global players” in the context of internationalization. Relocating production to low-wage countries, investing in attractive growth markets, and securing scarce resources are critical competitive factors.