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Prof. Christandl (Psychology School am Standort Köln) hat seine Forschungsergebnisse zum Thema preisinduzierte Qualitätswahrnehmung im Rahmen der North American Conference der Association for Consumer Research (ACR) vorgestellt

Christandl, F., Pandelaere, M., & Berger, S. (2016). The price is right – Activation of mating goals
as driver of price-based quality inferences. Association of Consumer Research North American
Conference, October 27th – 29th, 2016, Berlin (Germany).

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