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Ask here for free and without obligation your information material. We will send you the desired documents directly to your home.

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Master

International
Tourism & Event
Management

M.A.

AT A GLANCE

Understanding Tourism
International Tourism & Event Management (M.A.)

According to the Federal Association of the German Tourism Industry (BTW), tourism accounts for one in 15 jobs in Germany. Around the world, as many as one in ten jobs are directly or indirectly based in the tourism and events sector.

As a graduate of the English-language Master’s program in International Tourism & Event Management (M.A.), you’ll therefore enjoy excellent job prospects and development opportunities in companies both at home and abroad. This is the ideal foundation for a career in the booming global tourism and events sector and for adopting strategic roles that go beyond day-to-day business operations.

Bachelor-Studium

Master

of Arts

120 CP

ECTS-Points

Bachelor-Studium

English

Language

CONTENT

THE STUDY PROGRAM
AT A GLANCE

In the first and second semester, you will learn about interdisciplinary aspects of international tourism and event management, international business management, and advanced management. You will spend the third semester abroad before returning to complete the degree in the fourth semester, most of which is dedicated to the Master’s Thesis. All program content is taught in English.

Management Skills

  • International Economics & Management
  • International Marketing & Sales
  • Leadership & Strategy
  • Behavioural Decision Making
  • Finance Management
  • HR Management in Global Enterprises
  • Cross-Cultural Communication
  • Digital Innovations
  • Sustainability Management/CSR in a Global Context

International Tourism and Event Management

  • Tourism Trends & Issues
  • International Tourism Management
  • International Event Management
  • Crisis, Safety & Security Management
  • Big Data & Online Marketing
  • Experience Marketing & Design
  • Consumer Behaviour in Tourism & Events

Scientific Research Methods and Thesis

  • Research Methods
  • Research Colloquium
  • Master‘s Thesis

The Master’s degree prepares graduates for direct entry into strategic positions at tourism and events companies. This varied and dynamic industry offers a wide range of potential careers and development opportunities both at home and abroad, including in the following sectors:

  • Travel Sales and Organization
  • Accommodation
  • Transport
  • Tourist Attractions and Destinations
  • Event Organization
  • Travel Management
  • Festivals
  • Trade Fairs
  • Live Communication
We offer this full time study program currently  at our Cologne and Hamburg campus.