Hochschule Fresenius

Sustainable Marketing & Leadership (M.A.)

Master-Studium in Sustainable Marketing & Leadership

Sustainable Marketing & Leadership (M.A.)

The Master’s program in Sustainable Marketing & Leadership at the state-recognized Hochschule Fresenius offers a professional foundation unique within Germany to open up new markets and customer groups with a sustainable leadership strategy.

Short profile

Program duration: 4 semester
Program start: Winter semester
Degree: Master of Arts
Language: English
Credits: 120 ECTS credits
Monthly fees: 750 €

The course is recognised and accredited by the state.

Entrance requirements

To be eligible to study at Hochschule Fresenius, applicants must provide evidence of the qualification required for the program (university entrance qualification). This can take the following forms:

  • A first degree completed successfully (with a grade of 2.5 or higher) with at least 30 percent economic content and at least 180 ECTS points
  • Applicants who have completed a degree with less than 30 percent economic content (grade 2.5 or higher) must complete a separate admissions test at Hochschule Fresenius. Alternatively, relevant specialist skills may also be demonstrated by means of qualified, state-recognized commercial training or evidence of at least 18 months of relevant professional activity in the field of business administration, of which at least 12 months must have taken place after the Bachelor’s degree was completed, with a commercial company/organization or a public organization/institution
  • Documents will be checked and training credited by the program director responsible. A corresponding degree certificate or evidence of activity must be submitted
  • Proven German language skills conforming to B2 level of the reference framework as laid down by the Council of Europe, or equivalent knowledge

Degree course content

The program has an interdisciplinary structure and provides students both with comprehensive key business content (management and marketing) and soft skills such as leadership behavior, ethics, and global economic concepts.


Our qualified, dedicated team of professionals and academics provide students with social, intercultural, and career-specific skills and application-oriented knowledge and abilities in the following key subject areas:

  • Sustainable Marketing
  • Sustainable Leadership & Management

Optional modules are also available, including business planning, process and project management, and foreign languages.

Career opportunities

Sustainability is not a trend, but essential for all global and German companies if they wish to safeguard and develop their competitive advantages in the future. Sustainable management requires a new way of thinking in unknown dimensions. The novelty of sustainability and its relevance for companies will trigger unrelentingly strong demand for highly qualified specialists and executives in this sector, a demand that can only be covered internally. With an extensive range of interdisciplinary skills encompassing specialist, methodological, and social abilities, students on this Master’s program focusing on sustainability will find career opportunities in all business segments – from procurement and logistics through to production, accounting, and marketing – and be sought after as partners for corporate consultancies. With such a broad range of possible applications, the Master’s program in Sustainable Marketing & Leadership offers outstanding prospects for the future and fulfils the requirements of today’s market.

  • Sustainability manager
  • CSR manager
  • Marketing manager
  • Head of regulatory operations
  • Investor relations manager
  • Portfolio manager
  • Brand manager
  • Supply quality manager
  • Civil servant
  • Doctoral research (PhD)