Hochschule Fresenius

Media and Communication Management (B.A)

Bachelor-Studium in Medien- und Kommunikationsmanagement

Media and Communication Management (B.A)

The Bachelor’s study program in Media and Communication Management prepares students for a career in the domestic and international media, marketing, and communications industry.

Short profile

Program duration: 6 semester
Program start: Summer and winter semesters
Degree: Bachelor of Arts
Language: German
Credits: 180 ECTS credits
Monthly fees: 750 €

The course is recognised and accredited by the state.

Entrance requirements

To be eligible to study at Hochschule Fresenius, applicants must provide evidence of the qualification required for the program (university entrance qualification). This can take the following forms:

  • General university entrance qualification (German "Abitur", eligible to study at all higher education institutions and in all German federal states)
  • Subject-linked university entrance qualification (German "fachgebundene Hochschulreife", eligible to study the corresponding subject in the federal states identified in the certificate)
  • Advanced technical certificate (German "Fachhochschulreife", eligible to study at a university of applied sciences or in a two-cycle study program at a university in the federal states identified in the certificate)
  • A master craftsman certificate or one of the following in accordance with the act on access to higher education institutions in the state of Hessen for people with professional qualifications: Completion of professional advanced training of at least 400 hours; a technical college, vocational, or administrative academy qualification; or successful completion of a state-recognized commercial apprenticeship with subsequent professional experience lasting at least three years as well as a special university admission assessment 
  • To be admitted to the university, students with degrees from countries other than Germany must provide evidence of equivalent status.
  • All applicants must also undergo the institution's own selection process. For more information, see the FAQs.

Applicants with a subject-linked university entrance qualification or advanced technical certificate whose certificates do not mention the Federal State of Hessen should call our free information hotline on 0 800 / 3 400 400 - we will be happy to help and look forward to your call!

Degree course content

Invest in your future and spend six semesters studying and acquiring valuable knowledge, methodological skills, and related concepts from the following areas:

  • Media and Communication Management
  • Marketing
  • HR Management
  • Business Administration and Economics
  • Media and Business Law
  • Accounting
  • Mathematics and Statistics
  • Soft Skills


The Hochschule Fresenius Bachelor’s study program in Media and Communication Management offers the following majors:

  • Moving Image Management
  • Communications and Agency Management
  • Live Communication
  • Marketing Management
  • Online Management
  • Sports Management

Interdisciplinary options:

You can design your own study program by selecting various interdisciplinary options from majors on other programs:

  • Controlling
  • Integrated Value Systems
  • International Management
  • M & A Law
  • Marketing, Advertising, and Media Psychology
  • Media Law
  • Organizational Psychology and Consulting
  • Human Resources Psychology
  • Sales Management

Study international

Hochschule Fresenius allows its students to integrate a period abroad into their regular course schedules by completing their fourth semester, including one major, in the English language at one of our (collaborative) locations abroad:

  • New York (Marketing Management, Controlling, or Human Resources Psychology)
  • Shanghai (International Management, or Marketing, Advertising, and Media Psychology)
  • Sydney (Organizational Psychology)

Students wishing to spend a semester abroad must fulfil further requirements and pass admissions tests. The cost of the period abroad is not covered by the regular fees.

Career opportunities

Thanks to their business skills and knowledge of media and communications, graduates will be able to take on a wide range of media and communications management roles and will have many opportunities to join the media and communications industry. Potential professions include:

  • Media companies such as television stations, publishers, and internet companies
  • Marketing and communication departments
  • Company and marketing consultancies
  • Full-service, advertising, PR, and communications agencies
  • Teaching and research institutions
  • Online or events agencies
  • Self-employment
  • Managerial roles
  • Online marketing manager
  • PR consultant/corporate communication
  • Marketing manager
  • Business development manager
  • Product manager
  • Media manager
  • Community manager
  • Social media manager
  • Events manager