Media & Communication Management

Are you interested in media, marketing and economics issues? Are you aspiring to a management position in a media concern or in an advertising agency? Do you wish to successfully promote enterprise marketing and communication? Do you wish to use your creative potential through acquiring competitively advantageous, well-founded expertise?

A degree in media economics from the Hochschule Fresenius, a state-approved university of applied sciences, can provide you with a solid basis for achieving you career objectives.

Multidisciplinary studies

The bachelor degree course thoroughly prepares you to meet market demands in the media and communications sector. It combines practically oriented business competence with media and communications specific knowledge. 50% of the curriculum comprises media management subjects and 40% business administration and legal subjects. Moreover, the student is provided with use-oriented key qualifications so that the basics of expert, methodical and social competencies are set for their future career opportunities.

Practical studies

The course of studies in media economics is oriented to the professional requirements of the media and communications branch. It combines practically oriented business competence with expertise specific to media and communication, and is geared towards the multidisciplinary requirements of the labour market. 50% of the course content combines media and communication specifically, and 40% of the course deals with business administration and legal studies. The remaining course content provides the student with essential basic skills.

Targeted studies

To maximise the chances of gaining entry to your chosen career, as well as facilitating a personal area of specialisation, two subjects from your bachelor courses that reflect personal interests and aptitudes are chosen after completion of the third semester. Optionally, one of two chosen major subjects may be replaced by a subject from one of the other bachelor courses, business administration, health care business management, business psychology, or business law.

The major fields of study in media economics are:
  • Media Management
  • Communication Management
  • Marketing Management
  • Event Management
  • Sport & Entertainment Management

Future Prospects

Students are taught professional, methodological and social competencies to specifically prepare them for a successful career in management. As a result of their dual competencies in the fields of media/communications and economics, media management graduates are in high demand, and have excellent career and promotion opportunities in the media and communications branch.

Possible areas of occupation for media managers:
  • Media firms
  • Radio and television institutes stations
  • Advertising and communication agencies
  • Publishers
  • Marketing departments in small, medium and large industrial, trading and service oriented companies/firms
  • Marketing and entrepreneurial consulting
Fees

The Hochschule Fresenius is a privately sponsored university whose courses of study are state-recognised, but not state refinanced. Study fees have to be paid for this reason.

Course of studies in Media Management
Degree: Bachelor of Arts

Fee: EUR 595.- per month, standard period of study: 36 months